Digital Marketing Strategy Assignment Example | Topics and Well Written Essays - 3000 words

Digital Marketing Strategy - Assignment Example Gloria Jeans offers the market with the highest quality of Arabica beans of coffee species. The organization gets its coffee roasted with modern technological equipment in Australia. The organization objective is to capture some of the Malaysian coffee market specialty through targeting of thirty outlets thus creating a strong presence in the market lifestyle and retailing of coffee in Malaysia. The company can improve its presence online because it has adequate resources helping increase its presence physically and thus further expand itself both online and offline. Currently, Gloria Jean’s promotes itself offline and online. Its in-store does not give any link to its presence online thus its digital marketing profile seems to be very low. The organization has online intermediaries in existence such as Google, Malaysian directory and Yahoo that helps it expanding its market share and selling capacity to the online consumers (Myfranchise 2009). Google sites in Malaysia have been ranked as the most popular seven million visitors in the month of June in the year 2009 in Malaysia. This accounted for approximately y seventy-six percent of the total local population who get online. Research indicates a slight increment in the population of Malaysia who use the internet from eight thousand six hundred and eighty to nine thousand four hundred and one (Digital Media across Asia 2010, March 22). Approximately nine point three million people in Malaysia who are aged fifteen years and above do access internet from workplaces and homes, with each of them spending approximately fourteen hours online. New opportunities to capture the attention of the targeted market are offered by such growth of online users. Therefore, Malaysia bears the potential to increasing its population-accessing internet. In Asia region, Malaysia emerged the strongest country with strong penetration of social networking and nearly three point eight hours engagement per visitor. Many

International Management paper Essay Example | Topics and Well Written Essays - 1000 words

International Management paper - Essay Example On the other hand, during Jurgen Dormann's tenure, the company's key aims were rationalization, redesigning of the company, saving money, avoidance of non-core business and simplicity (Burham et al, 1998). ABB needs to formulate its organizational structure on account of its product lines, competition, market coverage and location. To remain a key player in the industry, ABB needs to, among other things, treat internationalization and global diversifications with care and not rush it, fill its leadership gaps and address its performance issues. Moreover, the company can do itself a favor by making use the East Asian financial crisis to their benefit, addressing its pension benefits issues, minimizing its asbestos-related liabilities and adapting to the changing global competition (Bergrenn, 1996). A complex organization structure is not healthy for a company since it could lead to a financial downfall that can end up affecting its global operations, growth and market value. It could also lead to corporate retrenchment, loss of market share and a negative image for the company (Bergrenn, 1996). If I were Fred, I would make an effort to learn more about the Japanese culture, their social life and how they relate to other people, especially foreigners. I would also try to get their perception of Americans and generally try to put them at ease by encouraging them to open up at give their views on opinions. I would encourage my wife to do the same and try making friends with them. What should have been done differently The company management should have given Fred more time to study and find more information about Japan. If possible, the company should have given them some tour of Japan to make them make informed decisions. The family, on its part, should not have had too many expectations about their new location, and instead have realistic ones, and the flexibility to adapt. Case 3: Avon in Global Markets in 2007 Avon's operations in global markets Avon lays its emphasis on managerial skills; as opposed to technical skills, multiple management perspectives, tolerance for ambiguity and ability to manage and work with others. The company also has several global management teams that consist of managers in several countries and regions, relying on group collaboration, aimed at achieving optimum success and attainment of the company's goals. Dealing with a culturally diverse workforce and a multicultural marketplace in the coming years Since 70 percent of Avon's revenues are generated outside the United States, the